Work: Bing Automatic

We created this product innovation and presented it to Microsoft.

Our assignment

As a team, do something for Microsoft's Bing search engine that would scare Google.

My team's approach

Give people the answers before they need to search. That way, they never need to use Google.

We created the concept of preemptive search, and integrated Bing into Microsoft Office and Windows.

Bing searches content you've already written, and displays relevant results in a tray within the program you're using. When you click the tray, a browser window opens and displays the complete search results on bing.com.

Cannes Future Lions Winner

This innovation won a 2012 Future Lions award at Cannes.

Creative Technologist: Matthew Runde
Art Director: Marybeth Ledesma
Comunication Strategist: Nick Maschmeyer
Copywriter: Christopher Sheldon
Creative Brand Manager: Nadia Hyder

Professor: Kelly O'Keefe / Rick Boyko